SOURCE: www.bloomberg.com

February 25, 2015

"The biggest cost for a modern sports channel is almost always in the rights deals," Barton said. "So given that they'll be relying on their own rights, it doesn't sound unfeasible."

Sports federations say they like the idea but want more information about how it will help them.

"How much are they going to push it?" Gordon Templeman, director of commercial operations and communications of United World Wrestling, said from Corsier-sur-Vevey, Switzerland. "We're trying to find a formula where we can increase exposure of our sport in between games."

Amid declining interest in wrestling, the IOC said in 2013 it would drop the ancient sport from the 2020 games only to reverse the decision after a furor from countries including the U.S., Russia and Iran.