Limbo Name of Game for Non-revenue-generating Collegiate Sports
January 23, 2015

 

In the wake of conference realignments and game-changing court decisions, the stakeholders in non-revenue-generating intercollegiate sports wonder what the future holds.

Michael Aresco, commissioner of the American Athletic Conference (AAC), says Olympic, non-revenue-generating sports are extremely important to the conference. He?s also honest in saying those sports cannot get the same attention as football and basketball because if those two marquee sports aren't operating optimally than other sports cannot exist.





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